Intuition, chance, and an open mind: This is how Cerise Laby and Julie Marchand met, how they became fast friends, and how they decided to plunge themselves into the ever-expanding world of travel journalism, specializing in building a francophone media platform for fellow globetrotters and soul-searchers. An impromptu trip to Valencia to visit a mutual friend linked them intellectually and emotionally, and Where’s the F was developed a few years later, “between two glasses of wine and a walk on the beach” in southwestern France, explains Cerise.

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